PASPALEY

Paspaley, Australia’s largest and oldest pearling company’s latest  ‘Something Real’ campaign, featuring a global mix of collaborators including Australian actress Pia Miller, bought to life across a nation wide OOH campaign.

B Smart Designs has been working on the roll out for the pearl companies campaigns created by Sydney based agency, 72 & Sunny over several years. Creating simple layouts that highlight Pia and pearls in a simple and elegant layout that would appeal to a luxury target market, flooding billboards, bus stops and print magazines with its simple yet powerful design.