THE X FACTOR

The X Factor Australia was promoted over multiple digital streams including their voting app that allowed viewers to have their say in the winning contestant for 2016. The app splash screen designed by B Smart Designs while contracting at Fremantle Media Australia and developed by iPowow, the app featured multiple interfaces custom to each contestant and integrated a promotion to go in the draw to win a new Holden Trax. Other digital marketing designed for the campaign included TV on air voting splash screens and Spotify contestant profiles and album covers.