QANTAS – READY FOR TAKE OFF

A fantastic design opportunity joining Fremantle Media as head senior designer during the production and launch of Qantas’ new observational TV series, Ready for Takeoff. The new series gave me the great opportunity to design it’s brand identity which I would then transfer across it’s digital media as the content was produced. Creating close to 200 social media assets for a campaign running parallel to the show online, including Facebook, Instagram and Twitter post’s which highlighted moments, quotes and facts to run along side each episodes creating hype, audience participation and offering a call to action to rewatch episode’s online via Channel 7’s website. The audiences response on both social media and to the show itself called for Qantas to follow it up with a second season and with the shows ratings again, exceeding expectations, they are already looking at filming season 3!