BIORÉ CHARCOAL SPA

An exciting project working as head designer for MediaCom Melbourne to create a brand identity and pop-up spa for Bioré’s new charcoal pore cleanser. The spa was built and operating non-stop cleansing the pours of festival goers over three days at Splendour in the Grass 2015. The design package included a logo for Bioré Charcoal Spa’ and branding elements that were consistent and recognisable with the existing Bioré brand. Promotional items were made to support the concept to help develop the customer’s experience further, these included uniform designs, carry bags and floor to ceiling artwork on both the interior and exterior of the shipping container that hosted the Charcoal Spa. Stickers and decor flooded the Spa featuring the interactive hashtag, encouraging visitors to take photos, upload them to social media and hashtag the Spa to share with friends. The event was a great success with lines flowing out of the spa all weekend!