Carlton Dry

Proud to work with Clemenger BBDO and Carlton Dry on their fun campaign to launch the new Carlton Dry. With Carlton Dry being Splendour in the Grass’ official brew of 2017 they set out for another year providing festival goers a sofa filled area to rest their feet throughout the day and a certified party zone in its own right during the night. Filled with arcade games, heaters, fresh beverages and street art splashed on the walls, it goes without saying that Carlton Dry did not disappoint.

The venue’s flags, giant novelty dice, directional totem boxes, internal wall art, branded seating, back of bar branding, corralling and more were designed by B Smart Designs.