VOLKSWAGEN
Proud to work with Fremantle Media and Volkswagen as head designer on their innovative digital campaign to launch the new VW Tiguan. The promotional campaign was launched via Facebook’s new online marketing tools including carousel’s, canvas’s and cinemagraph’s as well as a series of short feature films titled ‘Real Rides’. The campaign focuses on 3 different target markets, featuring real videos shot from real customers driving their Tiguan’s through the streets of Sydney. The edits demonstrated the Tiguan’s new innovative features it offers each target audience in a fun and light hearted way. Facebook reported the level of interaction with the campaign to be recognisably high during it’s initial campaign launch with steady response rate numbers and an increase in sales that undeniably named the launch a great success.