Woolworths Limited Brand Activation

WOOLWORTHS LIMITED

The Woolworths Limited team stepped into MediaCom’s creative concept the moment they approached the Berry St North Sydney building. A welcome sign branded with the new design concept was installed as window decor above the main entrance on arrival for the pitch. This branded decor was just one of many components created to pitch a new exciting concept to Woolworths. The building was also internally branded with the new concept including walls, floors and doors. Concept branded promotional items such as business cards, mugs, stationary, name tags and lanyards awaited at the meeting desk to further welcome the Woolworths team as they joined MediaCom to explore the concept. The branded environment and promotional items gave the team an idea of what this concept could really look like, supporting the idea and bringing it to life. A very fun and creative way to pitch this concept